Here is a cool little video that shows the power of social media:
PPC campaign tracking and Profit optimization
One of the main success measurements of a Google Adwords campaigns is the conversion optimization.
What is a conversion?
Every site has a goal, whether it is branding or selling a product. A visitor that fulfills this goal is a ‘converted user’. Documenting and analyzing these goals is called a ‘conversion tracking’. Improving the campaign, based on that analyzed data, is called a ‘conversion optimization’.
Conversion optimization is a great way to improve your PPC campaign!
Why isn’t conversion optimization perfect?
Conversion optimization tracks only part of the purchase funnel. We can track it up to a lead, but a lead continues the funnel process to purchase a product or even more, the visitor’s coming back after a month to purchase another product. Many leads do not convert to a purchase level. Tracking conversions gives us only partial information about the visitor.
From conversion optimization to profit optimization
Optimizing up to a conversion level can bring many …
PPC campaign optimization checklist
Earlier this week Google Israel hosted it’s forth year celebration convention in Israel. Google invited over 1300 Google adwords advertisers to attend lectures and have Google adwords experts review their campaigns. Among those Google adwords experts were 2 Koranga representatives.
It was a great honor to be acknowledged by Google as an expert, and even a bigger honor to be personally invited by Google Israel to help their advertisers.
The Google adwords advertisers who came to the convention varied between high-tech in house campaign managers and cupboard carpenters who manage their own campaigns. It was quite challenging to help each advertiser optimize their campaign. Sadly there was not enough time to invest in every advertiser and we could only help with basic optimization tips.
In order to optimize the campaigns, we created a checklist which might help you optimize your own campaign.
Before you go on with this checklist you should go over the …
There can be only one! Google Buzz the Social Media Killer? [Op-Ed]
As you all must already know, Google unleashed their new creation “Google Buzz”, Why?
To kill, without mercy, the time on site of social monsters like Twitter and Facebook, Why?
To bring people back to Gmail and other Google tools that have been somewhat neglected by the common user.
Let me extrapolate;
We used e-mails, SMS and Instant Messaging applications (IM) to communicate (I could go back to snail mail days and pigeons, but give me a break), and when we wanted to hear the persons voice we would call him, Today, however, it works differently?
I send private messages to friends instead of emails (use my Gmail mainly to sign up to websites), the only time I would use an email is when I want to attach files to it, something that Social Media networks are not offering yet (and users eagerly await) in their private messaging features. And yes, I know that I …
CPM, Power to the Publisher
In the monetization arena the publisher’s playing ground is a result of two elements, the quality and quantity of their generated traffic. Traffic is measured in several ways; there is raw data available from analytics and other traffic tracking and rating report agencies such as QuantCast and comScore. Amongst others, data can range from; Reach, Page Views, Unique Visitors, Number of Visits, average Page Views per Visit, Geo Location and Language, Browser type, Demographics, even Behavioral and ultimately, when you display advertising on your website, Ad Impressions count.
The online advertising industry grew too enable publishers to realize positive monetary financial gains by leveraging their traffic. Granted, there are other revenue generating business models such as monthly subscriptions and other pay walls, nonetheless some online publishers have opted to remain free and assimilated themselves into the embrace comforting blanketed upon them by CPM advertising.
CPM, or Cost per Mille (one thousand), is …
SEO – who is it good for?
SEO is one of the biggest marketing buzz words in the last few years. Many companies approach Search Engine Marketing agencies, and in turn these agencies encourage the companies to invest part of their marketing budget on SEO. However, SEO isn’t relevant for every company, and investing marketing budget into SEO efforts could result in wasting valuable budget which could have been directed elsewhere.
Don’t get me wrong. SEO is important – just not for everyone.
So is SEO good for you?
First of all lets consider your field of activity, if you are a business directed at other businesses (B2B) most likely you will have to reach your target audience with other methods such as Social Media Marketing (SMM) and even a direct approach. Second, we need to check out the search volume of various relevant keywords and key phrases, you can use the Google keyword tool to do so.
If your phrases …
Zombies, Worms and Trojan Horses
We already know that today’s user is not ‘into’ blogging, well the user is not really blogging for a long time now, people have Video Blogs, gathering millions of views and exposure for themselves and their ideas People use Facebook Notes to write about what they have to say, create groups and fan pages to the most mundane things such as: “Feeling like a ninja when I drop something and catch it.” gaining over half a million fans (and this is not the most silly thing you may find).
Someone once said that, “one day we will look back and realize that we became fans of the most stupid things ever, like brushing our teeth or eating a banana”. And this is true, look at all the profiles you follow on Twitter, look at all the pages and groups that you are listed in, we become fans of the most trivial day to day things, and we are ALL loving it!
Case Study: Personal Reputation
Koranga managed the online branding activity & reputation management of one of the leading political candidates in the 2009 Israeli elections – Tzipi Livni.
Korangas’ activities included online personal reputation management of Tzipi livni and were managed & supervised By Korangas’ CEO – Sarit Harel.
The online activities were tightly coordinated with the offline PR office, its strategy and the required messages.
These activities were performed by a personal online reputation experienced team and included dedicated online reputation management technology.
Managing a Personal Brand is different from managing a company brand. There are important rules for such conduct and it includes much sensitivity and emotional involvement of sympathy or lack of sympathy to that specific person.
We succeeded to win the elections with Tzipi Livni and got the majority of the votes. The success was thanks to the correct online crisis management during the campaign, and thanks to the positive brand which was built under …
Yahoo! Allows AdWord Campaign Importing
A few months ago, in one of our long and exhausting meeting sessions inside the company, I came to a friend with what I have thought to be a great idea. An idea that would help Yahoo! search marketing attract new clients easily and cause more agencies to allocate budgets to Yahoo!. The basic idea was based on 5 assumptions:
Almost no company runs an account in Yahoo search marketing exclusively.
Most of the small\medium companies in the market won’t open an account in Yahoo! search marketing because of the low traffic in the engine and the very complicated and non user friendly interface of their ad management system.
Most of the account managers in SMB’s won’t learn the Yahoo! search marketing system specifically and hence they will not end up managing accounts on Yahoo!.
The only way to make a reasonable SMB open an account in Yahoo! search marketing – is to make …
Peel & Stick
When we start a new PPC campaign we have little to no idea what keywords, ads or placements will have a good conversion rate and produce the desired positive ROI, at least beyond our initial setup that is. The goal is to find what works and what doesn’t as fast as we can. When we do find what doesn’t work it is obvious that it is quickly removed from our campaign. We pause or delete keywords that perform poorly, rewrite ads with low click through rates (CTR) and conversion rates and exclude placements if they are content targeted. But what should you do with the stuff that works?
There is no doubt that we will want to preserve any element that is doing well on our campaign, and sometimes even give a boost with a few more cents per click. However, before we go ahead and do that we should apply …
