AIG Israel joined Koranga as a client to take over management of their auto, home, mortgage, life and travel insurance with the goal of improving their existing campaign and increasing the amount of leads.
Koranga took over management of AIG Israel with the Kenshoo Search TM platform. Kenshoo Search TM has many features that give better control of the ads and keywords performance and a smart bid management, to increase the success rate of the campaigns. Upon receiving management of the campaign, Koranga started to isolate key elements on the campaign that had the potential to drive more targeted traffic to the site on a lower cost per click rate.
The traffic was directed to landing pages that allow the potential buyer to submit their contact details so that an AIG sales rep can follow up. We determined peak times and seasons of searching for insurance and marketed AIG’s benefits to potential clients.
Koranga also aimed to support AIG in branding. The presence of AIG’s ads at top positions of paid search results provides exposure to the brand and generates indirect leads through organic search and direct visits to the site.
In addition, we recommended a “Wanted” campaign to assist AIG in searching for new sales reps to hire. We successfully launched a Google Search campaign and Facebook Campaign to advertise the positions AIG wanted to fill. Koranga successfully succeeded in reaching and capturing a targeted audience, AIG received relevant CV’s and accomplished and bring in new successful employees to AIG.
Koranga effectively initiated remarketing ads in order to capture a previously targeted audience that was likely to convert. This campaign proved to be a success in the auto and mortgage verticals. We worked to optimize the landing pages via multiple tests in order to reach a top converting form.
Since the campaign has been under Koranga’s management, the amount of leads grew by more than 20%, while the average cost per lead went down by nearly 15%. By creating more relevant ads, the campaigns appeals to a larger crowd of potential clients and improve the experience they have with the brand.
Sportsevents365 is a company that sells tickets for sports events around the world. Tickets are sold through four sites, the English site www.sportsevents365.com, the French site www.sportsevents365.org , the Swedish site www.sportsevents365.se and the Russian site www.sportsevents365.ru. Football matches and in particular the UEFA Champions League games are most sought after by sports fans worldwide.
Sportsevents365 wanted to immediately initiate marketing activity after the draw for the round of 16 teams in the UEFA Champions League. Sportevents365 understood that timing was critical and therefore reached out to Koranga to set up a campaign comprised of focused targeted ad groups for each match that would have a high conversion rate. The campaign counted more than 900 ad groups, multiple ad copy and different landing pages – undoubtedly too complex to be built manually on such a short notice.
Kenshoo Search technology supplied us with a full solution to this problem by using a crawler that automatically builds the campaigns based on predefined rules. Prior to the draw day, a Koranga account manager, together with a Sportsevents365 representative set the requirements for the ad texts and defined the rules on the campaign, ad group level and keyword level. We set up a PPC campaign to support ticket offering for relevant matches in several languages across several search engines. Kenshoo’s advanced technology enabled us to set up and manage a highly complex campaign and achieve the pre-defined goals within a very short period of time.
Koranga was successful in driving results to this complex campaign. We were able to successfully drive leads to all country sites which increased SportsEvents365 sales while decreasing the cost conversion by 22% in the first year of activity.
The client is one of Israel’s leading travel agencies that operates in the local market. The company offers airline tickets and hotels in Israel and around the world. They have over 70 branches in Israel.
Koranga launched social media activities on all main social media platforms including Facebook and Twitter for the client to increase brand awareness and exposure and lead to an increase in sales.
Koranga immediately undertook a brand perception landscape audit in order to establish what was being said about the client online and to identify the key online influencers in the travel industry.
An online social media campaign was set up in order to engage consumers and update them about the client’s new website and special deals that were initiated. Koranga initiated a viral campaign in which users uploaded videos, the response was overwhelming.
The use of social media enabled the Koranga online PR team to engage with many stakeholders and consumers across the world on a daily basis, generating news and discussion and gauging feedback.
Throughout the campaign, messages were not only communicated about the new website and products but also focused on the client’s campaigns. Koranga was able to reaffirm the client’s longstanding reliability as a travel agency and a top company in the industry.