http://www.koranga.com Click your online marketing for success Mon, 24 May 2010 14:07:00 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.koranga.com/cpm-power-to-the-publisher/ http://www.koranga.com/cpm-power-to-the-publisher/#comments Tue, 09 Feb 2010 15:13:23 +0000 sam http://www.koranga.com/?p=87 In the monetization arena the publisher’s playing ground is a result of two elements, the quality and quantity of their generated traffic. Traffic is measured in several ways; there is raw data available from analytics and other traffic tracking and rating report agencies such as QuantCast and comScore. Amongst others, data can range from; Reach, Page Views, Unique Visitors, Number of Visits, average Page Views per Visit, Geo Location and Language, Browser type, Demographics, even Behavioral and ultimately, when you display advertising on your website, Ad Impressions count. The online advertising industry grew too enable publishers to realize positive monetary financial gains by leveraging their traffic. Granted, there are other revenue generating business models such as monthly subscriptions and other pay walls, nonetheless some online publishers have opted to remain free and assimilated themselves into the embrace comforting blanketed upon them by CPM advertising. CPM, or Cost per Mille (one thousand), is ...]]> http://www.koranga.com/cpm-power-to-the-publisher/feed/ 1