http://www.koranga.com Click your online marketing for success Mon, 24 May 2010 14:07:00 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.koranga.com/case-study-personal-reputation/ http://www.koranga.com/case-study-personal-reputation/#comments Sun, 07 Feb 2010 14:20:36 +0000 sam http://www.koranga.com/?p=61 Koranga managed the online branding activity & reputation management of one of the leading political candidates in the 2009 Israeli elections – Tzipi Livni. Korangas’ activities included online personal reputation management of Tzipi livni and were managed & supervised By Korangas’ CEO – Sarit Harel. The online activities were tightly coordinated with the offline PR office, its strategy and the required messages. These activities were performed by a personal online reputation experienced team and included dedicated online reputation management technology. Managing a Personal Brand is different from managing a company brand. There are important rules for such conduct and it includes much sensitivity and emotional involvement of sympathy or lack of sympathy to that specific person. We succeeded to win the elections with Tzipi Livni and got the majority of the votes. The success was thanks to the correct online crisis management during the campaign, and thanks to the positive brand which was built under ...]]> http://www.koranga.com/case-study-personal-reputation/feed/ 0