New integration
Kenshoo’s new
Facebook API
integration
 CRM improvement
New Adwords
feature called remarketing
that
will improve your
campaign 		Why Facebook?
Do's and Don’ts of
Facebook
Dear valued clients and partners,

KorAnga is proud to present its monthly Newsletter. This month we are glad to present Kenshoo’s new Facebook API integration, a new Adwords feature called remarketing that will improve your campaign conversion rates, and the Do's and Don’ts of Facebook.

Enjoy the Newsletter, and feel free to send us your feedback.
KorAnga offers the next generation social media advertising; Personal and integrated with Facebook Ads Having enlarged its cross channel marketing platform with the best of breed solutions available, KorAnga’s team set their eyes on a new body to make their mark on: Facebook. KorAnga is launching its mission to make the next generation Social Media advertising the most personal experience.
Read more…
(http://www.prweb.com/releases/
2010/04/prweb3865544.htm) Improve your campaign – re-target your sites' visitors via Google Adwords! A new feature on Google Adwords platform enables us to re-target past visitors to your site.

www.Koranga.com

The re-marketing is a valuable marketing tool which allows KorAnga to re-target past visitors to your site via the content network. The tool facilitates marketers to reach people based on their interests in addition to the content they are viewing.
In addition, this functionality could help you your retention strategy, or for an upsale tactic.
For example, let's say you are an online retailer who sells printers and TVs. With re-marketing, you can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for instance.

Examples of user types we can target:
  • Target all site visitors
  • Add users to a category
  • Target only users who don't convert
  • Target visitors who abandoned shopping carts
  • Target people who convert with upsell/cross-sell messages
  • Target users a month after they completed a purchase
  • Examples for potential re-marketing strategies:
  • Targeting every stage of the purchase funnel

  • Using tailored creatives for each remarketing list
  • Using text ads to match a unique message for each remarketing list

If you want to improve your online marketing strategy please let us know! 5 Things That Don’t Work on Facebook Pages (and 5 That Do) Should you have a Facebook Page? Before integrating Facebook Pages (sometimes called “Facebook Fan Pages”) into your social media marketing mix, you need to think strategically.
Read more...
(http://webworkerdaily.com/2010/03/31/5-
things-that-dont-work-on-facebookpages-
and-5-that-do/)
Summary Tracking conversions via your PPC campaign is a great success factor. But it is not the ultimate one. As your sites goal is to help your company make a profit, the tracking and optimisation should be done in the profit and ROI level rather than the conversion/lead level. KorAnga ensures an efficient budget marketing allocation, ask more at:
info@koranga.com
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