KorAnga utilizes many technological tools during the various stages of the marketing strategy. Below we list some of the key technological services we employ to attain desired performance:
Kenshoo is an Israeli startup that automates the whole process of creating and managing search-engine marketing campaign. Kenshoo’s flagship product, KENSHOO SEARCH, is an end-to-end SEM platform, which automates the labor intensive process of building and optimizing cross channel search campaigns. Kenshoo competes with bid-management software from all the giants in online advertising (DoubleClick, aQuantive’s Atlas Solutions, and Omniture), but it goes a step beyond that to look at the quality of the campaigns. It finds relevant keywords across search engines, and changes the campaigns to maximize their returns. KorAnga has a unique relationship with Kenshoo. Besides being office neighbors we also share board members. This close relationship allows for flexibility and customizations when implementing Kenshoo run campaigns by our team.
Watch demo http://www.youtube.com/watch?v=i_CCdYIKn84
Tracx provides an end-to-end social media management system (SMMS) that covers all social media activity; from strategic planning, content distribution, brand and activity monitoring, influencer management, real-time conversations, sentiments, reporting and ROI.
The platform allows agencies and brands such as LivePerson, Microsoft, AIG, Proximity Pro, Attention USA and others, to actively manage their social media presence, while giving deep insights into customer and competitor behaviors. tracx refines raw data, turning it into immediately actionable business intelligence. http://tra.cx