Relevance
How can we know what are the relevant keywords for an SEO content? The answer is hidden in the question how can we know what are the search results of a particular word. Knowing the relevant keywords is an important part in the process of optimization. In fact, it is the major work of writing SEO content, likewise to produce organic search result at search engine.
But before we expose one of the biggest secrets of the SEO world, a bit of information, which is not completely relevant to the main issue of this article, will provide an understanding about the meaning of the word relevant or relevance.
Relevant uses of Relevance
The meaning of the term Relevance in computer science, and especially in search engines, is how good the search results are, according the user query in the search engine. In other words, how well one defines the keywords and writes SEO content, according the user search. In order to know what the relevant keyword are that the user searches, the search engines developed a complex algorithm which is able to calculate and estimate how many times a keyword or term, appears in a web page.
According the frequency of the keyword which has been found in a document, the search engine ranks the search results in front of the user. But then will appear the question how a website owner is able to know what the relevant keywords that the user searches are? How can we estimate the relevant keywords? This question is probably the millennium one for the SEO persons.
In order to answer it, one should know the algorithm of the search engines. But many of these algorithms are hidden to the public. One and very famous link is the PageRank, by Google. This link can estimate, by an algorithm, the relevance of a web page and then to rank the page. But this is just one of many factors which determine the ranking of Google search results and serach engine in general. Another type of algorithm is one which cheks the relevance of web page by clustering the relevant pages together.
Although there are similar relevant documents which the algorithms are grouping together, the algorithm filtering it according to the user's information need, so there will never be two or more pages which are relevant to each other. In other words, there is relevance only if there is a user information need.
Methods to Improve Relevance
Since search engines use a very complex algorithm, it is hard to crack it, in fact, it's almost impossible to prevent or trick it. For example, there are many cases where people copy web pages which contain a well SEO content and relevant keyword.
It is unnecessary to say that expect for the illegal act, a search engine algorithms are able to recognize these cases. Furthermore, an algorithm also can recognize a copy of paragraph.
The search engines algorithms are so sophisticated that by comparing the date of the web pages appearance on the net, it can recognize which one is the original and which one is fraud. As a result, we believe that a deep understanding of this system and cooperation will be more efficient than trying to evade it.
The answer for the question how can we know what are the relevant keywords which we need in the content in order to obtain a well search results, or relevance, is by knowing what the users search on the net.
There are two methods to do it: by an optimization system or to be assisted by a professional Search Engine Optimization person.
The optimization system is a tool which can produce a great search results. The tools calculate the frequency of words and terms in search engine. These systems, softwares, can be found on the net and usually are updated often, so the relevance is actual. The second method is to be assisted. The SEO person will probably use the same system of optimization, but there is an advantage by doing it with a person. Software, as opposed to a human, can not write SEO contents, to be aware of external changes at the market, recognize a potential audiences etc. The process of relevance and optimization in general, sometimes requires more than technical knowledge, but a marketing attitude.
Be Relevant!
The main issue of this article is being relevant! We believe that success of web site is completely attached to the relevance of the web pages. Shortly, if your business is real estate, try not to write and define adjectives as keywords. For example: even if you believe that a flat in a particular hood is very beautiful, defining and multiplicity of using the word 'Beautiful' will not be relevant to real estate; penthouse, apartment, flat, duplex etc, will probably be more relevant. You can always describe your product with adjectives, but try not to define it as a keyword. Think what users search when they want to buy a house, to play backgammon or to find a book. Don't pretend to be relevant, just be relevant!