As you all must already know, Google unleashed their new creation “Google Buzz”, Why?

To kill, without mercy, the time on site of social monsters like Twitter and Facebook, Why?

To bring people back to Gmail and other Google tools that have been somewhat neglected by the common user.

Let me extrapolate;

We used e-mails, SMS and Instant Messaging applications (IM) to communicate (I could go back to snail mail days and pigeons, but give me a break), and when we wanted to hear the persons voice we would call him, Today, however, it works differently?

I send private messages to friends instead of emails (use my Gmail mainly to sign up to websites), the only time I would use an email is when I want to attach files to it, something that Social Media networks are not offering yet (and users eagerly await) in their private messaging features. And yes, I know that I can throw them on public file dumps, but it’s a hassle that I usually avoid.

I calculated meself and confirmed by my colleagues that if you have a surfing package on your mobile phone, it is cheaper to surf to Facebook and post something on a person’s wall or send them a private message in comparison to sending a regular SMS (text message).

IM’s are also struggling to survive, with ICQ unleashing a new version that offers updates and notification from all the mainstream Social Media networks and Windows Live Messenger offering their version of status updates (that I personally never use). The main reason for their struggle is the fact that Twitter updates so fast that you almost feel like you are surfing an IM and Facebook, they have Facebook chat just like MySpace, so there is really no reason to use any IM software besides Skype, and this will also end once there will be an integration of a similar voice service in one of the Social Media networks.

And in terms of voice calls, well this is my own speculation, the more features a Social Media network offers the less you actually call people, especially when you are near a computer. If I really need to make a call it would usually be done outside the house when I need to verify something or notify someone about something that is very urgent. In most other cases I would just send a private message, post something on Facebook or tweet.

Google are trying to take all the Facebook junkies (Please admit your addiction, this the first step to recovery), and move them to Gmail, by offering them the power to share, communicate and explore like never before. Here we are seeing that Google are ‘cheating’, unlike Google Wave that crahed on the online ‘Wave Breakers’ by having people react; “WHAT DO YOU WANT FROM US?” Now they are taking the huge amounts of Gmail users and just adding Buzz to their accounts, in other words they are recycling their Gmail users into a new service without the need for a signup or anything. Just click the button asking if you would like to check out buzz. This is done with a great call to action (CTA) focus on a very nice and vibrant button, with a plain text button saying “nah, just get me to my inbox”.

The problem is, because I  rarely use Gmail, I actually have no followers, and my only option to get them is by name or email…I sense another Wave Breaker coming Google’s way.

I would like to finish by saying one simple thing, the only thing that can kill the iPhone is a better iPhone, and the only thing that will kill the massive Social Media networks will be a better Social Media Network. So next time you want to kill something huge in size go play “God of War” or something.