KorAnga utilises many technological tools during the various stages of the marketing strategy. Below we list some of the key technological services we employ to attain desired performance:

Kenshoo is an Israeli startup that automates the whole process of creating and managing search-engine marketing campaign. Kenshoo’s flagship product, KENSHOO SEARCH, is an end-to-end SEM platform, which automates the labor intensive process of building and optimizing cross channel search campaigns. Kenshoo competes with bid-management software from all the giants in online advertising (DoubleClick, aQuantive’s Atlas Solutions, and Omniture), but it goes a step beyond that to look at the quality of the campaigns. It finds relevant keywords across search engines, and changes the campaigns to maximize their returns. KorAnga has a unique relationship with Kenshoo. Besides being office neighbors we also share board members. This close relationship allows for flexibility and customizations when implementing Kenshoo run campaigns by our team.

Tra.cx

Tracx offers a set of analytical tools (statistical and comparative) to aid in the ranking and management of performance and online activities in the various social networks. This allows users to manage personal and group interactions in an efficient and targeted manner. By means of a friendly user interface Tracx can analyze your activities in the virtual social realm through various prisms: the people you are in touch with, the type and frequency of your interactions with these people, the popularity of the content you create and the recent activities concerning you. The information and insight that Tracx provides its users helps you improve performance and conduct in the various social networks dependent on your target whether it be the distribution of information, gaining recognition as a leader in your field or enriching yourself.